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中國滑雪行業發展現狀與趨勢

添加時間:2019/09/29

  摘要:本文對我國滑雪產業的發展現狀與特點進行了分析, 認為目前我國滑雪產業具有產業規模不斷擴大、需求增長超過供給、滑雪資源發布不均以及專業水平不高四個特點。根據滑雪運動自身特點, 本文認為我國滑雪產業在未來將呈現區域協調發展、產業融合發展以及俱樂部模式發展三大發展趨勢。

  關鍵詞:滑雪; 體育產業;

  一、產業發展特點

  (YI) CHANYEGUIMOBUDUANKUODA

秒速赛车6码计划   SHOUDAO2022NIANBEIJINGDONGAOHUIJIJIYINGXIANG, JINNIANLAIWOGUODEHUAXUECHANYEXUNSUFAZHAN, CHANYEGUIMOBUDUANKUODA。GENJUWu (2019) DESHUJU, 2018NIANQUANGUOHUAXUERENCIDADAO1970WAN, BI2015NIANZENGCHANG57.8%, NIANJUNZENGCHANG19.3%。ANCIZENGCHANGSUDU, 2022NIANHUAXUERENCIJIANGDADAO3984WAN。2018NIANQUANGUOXUECHANGSHULIANGDADAO742GE, BI2015NIANZENGCHANG30.6%, NIANJUNZENGCHANG10.2%。ANCIZENGCHANGSUDU, 2022NIANXUECHANGSHULIANGJIANGDADAO1094GE。

秒速赛车6码计划   JINGUANWOGUODEHUAXUECHANYEGUIMOBUDUANKUODA, DANYUSHIJIEHUAXUEQIANGGUOXIANGBIRENGRANPIANXIAO。GENJUVanat (2018) DESHUJU, WOGUOMUQIANDEHUAXUEZHESHULIANGDADAO1210WANREN, XIANGDANGYUWOGUOZONGRENKOUDE0.87%。ZHEGEBILIYUHUAXUEFADAGUOJIAXIANGBIRENGYOUHENDACHAJU, RURUISHIDEHUAXUERENKOUZHANBI37%, AODILI36%。YIXIERENKOUJIAODUODEGUOJIARURIBENWEI9%, MEIGUO4.3%, ELUOSI2.5%。ZAISHENBANDONGAOHUISHI, WOGUOTICHULE“3YIRENSHANGBINGXUE”DEKOUHAO。ANZHAOMUQIANDERENKOUGUIMOJISUAN, RUGUOWOGUODEHUAXUEZHESHULIANGDADAO1.5YIREN, JI3YIBINGXUERENKOUDEYIBAN, NEIMEHUAXUERENKOUZHANBIJIANGDADAO10%, CHAOGUOMEIGUOHERIBENDESHUIPING, MAIRUHUAXUECHANYEQIANGGUOZHILIE。

中國滑雪行業發展現狀與趨勢

  DANYIJINNIANLAIDEZENGCHANGSUDUKAN, WOGUODEHUAXUEZHESHULIANGZAIWEILAIJINIANNEIDADAO1.5YIRENYOUHENDANANDU。ZAI2019NIAN3YUEZHONGGONGZHONGYANGBANGONGTING、GUOWUYUANBANGONGTINGYINFADE《GUANYUYI2022NIANBEIJINGDONGAOHUIWEIQIJIDALIFAZHANBINGXUEYUNDONGDEYIJIAN》ZHONG, YETIDAOLEWOGUOBINGXUEYUNDONGQUNZHONGCANYUMIANBUGUANG、CHANYEJICHUBORUODENGXIANSHIWENTI。GENJUMUQIANSHUJUCESUAN, RUGUONIANZENGSUDADAO30%, NEIMEDAO2022NIANWOGUODEHUAXUEZHERENSHUKEYIJIEJIN3500WANREN, ZHANBIDADAO2.5%, JIEJINELUOSIDESHUIPING。RUGUOYAOZAI2022NIANDADAOMEIGUO4.3%DESHUIPING, JIHUAXUEZHESHULIANGCHAOGUO6000WANREN, ZEXUYAONIANZENGSUDADAO50%。

  (ER) XUQIUZENGCHANGCHAOGUOGONGGEI

  GENJUVanat (2018) DESHUJUCESUAN, KAIZHANHUAXUEYUNDONGDEGUOJIA, QIHUAXUERENCIYUXUECHANGSHULIANGDEBILIDAYUEWEI3BI1。CHAOGUOZHEYIBILIYIBANYIWEIZHUXUECHANGSHULIANGXIANGDUIBUZU, HUAXUESHICHANGCHUXIANGONGBUYINGQIUDEXIANXIANG。

  SUIZHUHUAXUEYUNDONGDEPUJI, WOGUOHUAXUEZHESHULIANGBUDUANZENGJIA, QIEHUAXUEZHESHULIANGDEZENGCHANGSUDUCHAOGUOLEXUECHANGDEZENGCHANGSUDU。CONGQUANGUOFANWEIKAN, PINGJUNMEIGEXUECHANGDEHUAXUERENCICONG2015NIANDE2.20WANZENGCHANGDAO2018NIANDE2.66WAN。SUIRANMUQIANZHEGEBILIHUANBUSUANGAO, DANKEYIKANCHUXUQIUDEZENGCHANGMINGXIANCHAOGUOGONGGEIDEZENGCHANG。CONGQUYUFANWEIKAN, 2018NIANHUABEI、HUANANHEXINANDIQUDECHANGJUNHUAXUERENCIDOUCHAOGUOLE3WAN, SHUOMINGZAIZHEXIEQUYUZHONGYIJINGCUNZAIGONGBUYINGQIUDEXIANXIANG。TONGSHIGUONEIQITADIQUDECHANGJUNHUAXUERENCIYEDOUBI2015NIANYOULEMINGXIANZENGCHANG。CONGSHENGSHIFANWEIKAN, 2018NIANBEIJINGDECHANGJUNHUAXUERENCIDADAO7.33WAN, SHIQUANGUOGESHENGSHIZHONGBILIZUIGAODE, BIAOMINGBEIJINGHUAXUESHICHANGGONGBUYINGQIUDEWENTIZUIWEITUCHU。CONGSHIJIANKAN, BEIJINGBENDIXUECHANGSHULIANGBUZUYIJINGCHANSHENGLELIANGGEWENTI。YISHIBEIJINGBENDIXUECHANGHUAXUERENSHUGUODUO, XIANZHUJIANGDILEHUAXUEZHEDETIYANGAN。ERSHIXUECHANGBUZUYIJINGDAOZHIHENDUOBEIJINGHUAXUEZHEXUANZEDAOBEIJINGYIWAIDEQITADIQUHUAXUE。ZAIGUONEIQITASHENGSHIZHONG, SICHUANHEZHEJIANGDECHANGJUNHUAXUERENCIYEBIJIAODUO, JUNCHAOGUO5WAN, GONGBUYINGQIUDEWENTITONGYANGXUYAOYINQIZHONGSHI。LINGYIFANGMIAN, HEILONGJIANG、SHANDONG、XINJIANGDENGDICHANGJUNHUAXUERENCIJIAOSHAO, BUZU2WAN, BIAOMINGZHEXIEDIQUDEXUECHANGZIYUANBIJIAOFENGFU, SHICHANGGONGGEIBIJIAOCHONGYU。

秒速赛车6码计划   (SAN) HUAXUEZIYUANFENBUBUJUN

  HUAXUEZHE、HUAXUECHANGYIJIXIANGGUANPEIXUNFUWURENYUANKETONGCHENGWEIHUAXUEZIYUAN。CONGMUQIANQINGKUANGKAN, WOGUOGEXIANGHUAXUEZIYUANFENBUMINGXIANBUJUNHENG。ZHEZHUYAOTIXIANZAIYIXIALIANGFANGMIAN。

  DIYI, HUAXUEZHEBEIDUONANSHAO。

秒速赛车6码计划   CONGQUYUFANWEIKAN, GENJUVanat (2018) HEWu (2019) DESHUJUCESUAN, MUQIANHUABEIDIQUDEHUAXUEZHEZUIDUO, DADAO583WANREN, ZHANBI48.2%, JIEJINYIBANSHUIPING。DONGBEIDIQUDEHUAXUEZHESHULIANGWEILIEDIER, DADAO312WANREN, ZHANBI25.8%。JINHUABEIHEDONGBEILIANGDIQUDEHUAXUEZHEHEJI895WANREN, ZHANBIJIEJINSIFENZHISAN。ZHEYIWEIZHUGUONEIQITADIQUDEHUAXUEZHEHEJIJINYOUSIFENZHIYI。CONGSHENGSHIFANWEIKAN, MUQIANHUAXUEZHESHULIANGZUIDUODESHENGSHISHIBEIJING, DADAO376WANREN, ZHANBI31.1%, JIEJINSANFENZHIYI。QICISHIHEBEI, HUAXUEZHERENSHUDADAO194WANREN, ZHANBI16%。DONGBEIDIQUDEJILINWEILIEDISAN, HUAXUEZHERENSHUDADAO135WANREN, ZHANBI11.2%。QIYUSHENGSHIDEHUAXUEZHERENSHUJUNBUCHAOGUO100WANREN, ZHANBIBUCHAOGUO10%。ZHEXIESHUJUXIANSHI, MUQIANWOGUODEHUAXUEZHEFENBUFEICHANGJIZHONG。YEXUSHISHOUDAO2022NIANBEIJINGDONGAOHUIDEYINGXIANG, HUABEIDIQU, TEBIESHIBEIJINGHEHEBEIDEHUAXUEZHEZHONGDUO。XIANGDUIERYANNANFANGDEHUAXUEZHESHULIANGPIANSHAO。

秒速赛车6码计划   DIER, HUAXUEZHEJUZHUDIYUXUECHANGFENBUMAODUNTUCHU。

  BUTONGYUQITATIYUXIANGMU, HUAXUECHANGDIYIBANYUHUAXUEZHEJUZHUDIJULIJIAOYUAN, ZHESHIYOUHUAXUEYUNDONGDETEDIANJUEDINGDE。HUAXUEYUNDONGDUIZIRANTIAOJIANDEYAOQIUFEICHANGYANKE, XUYAOYOUZUGOUDEJIANGXUELIANG、LIANGHAODEXUEZHI、HAIBAZAI1500MIYISHANGDEGAOSHAN、DANQIWENYOUBUNENGGUODI。FUHEZHEXIEYAOQIUDEHUAXUECHANGDIYIBANDOUYUANLIRENKOUJUZHUDI。ZHEGETEDIANBIRANHUIJIADAHUAXUEYUNDONGDECHENGBEN, YINCIJIUYAOQIUYOUJIAOHAODEJINGJITIAOJIANCAINENGZHICHIHUAXUECHANYEFAZHAN。ZHEZHONGJINGJITIAOJIANJIBAOKUOCHENGSHITONGWANGHUAXUECHANGDEDAOLUSHESHIYUHUAXUECHANGDEXIANGGUANSHESHIJIANSHE, YEBAOKUOHUAXUEZHEYUANLIJUZHUDI, ZAIHUAXUECHANGDUJIADEXIAOFEINENGLI。

  CONGSHIJIEFANWEIKAN, HUAXUEZHEJUZHUDIYUXUECHANGFENBUDEMAODUNBINGBUXIANJIAN。RUYINGGUODEHUAXUEZHEHENDUO, HUAXUERENKOUZHANBIDADAO10%, DANYINGGUOBENDIZHIYOU5GETIANRANXUEHUAXUEDUJIACUN。SUIZHURENMENSHOURUDEZENGJIA、JIAOTONGGONGJUDEBIANLIYIJIHANGKONGFEIYONGDEJIANGDI, DABUFENYINGGUOHUAXUEQIYEDOUYIQIANDAOGUOWAI。MUQIANMEINIANYOU100WANYINGGUOHUAXUEZHEDAOAERBEISIDENGDIJINXINGHUAXUEYUNDONG。

秒速赛车6码计划   WOGUOMUQIANYETONGYANGCUNZAIZHEYANGDEXIANXIANG。DIYISHIDIQUJIANYIDONG。NANFANGDEHUAXUEZHESUIRANJIAOSHAO, DANYOUYUDANGDIXUECHANGDEQUESHI, ZHEXIEHUAXUEZHEYEXUYAODAOYIDIHUAXUE。RUMUQIANSHANGHAIYOU57WANHUAXUEZHE, DANYOUYUSHANGHAIBENDIMEIYOUHUAXUECHANG, SUOYIZHE57WANHUAXUEZHEJIUXUYAODAOQITADIQUHUAXUE。BEIFANGDIQUSUIRANHUAXUECHANGDIZIYUANJIAODUO, DANYIXIEDACHENGSHI, RUBEIJING, HUAXUEZHEZHONGDUO、XUQIUJIAODA, SHIDEBENDICHANGDIZIYUANWUFAMANZUXUQIU, TONGYANGHUICHUXIANBENDIHUAXUEZHEWAILIUXIANXIANG。DIERSHIDIQUNEIYIDONG。JINJIUBEIJINGDIQUERYAN, XUECHANGDADOUFENBUZAIYANQING、MIYUNDENGYUANJIAOQU, ERHUAXUEZHEZHUYAOJUZHUZAIZHONGXINCHENGQU。YINCIJISHISHIZAIBEIJINGBENDIHUAXUE, DADUOSHUHUAXUEZHEYEXUYAOLIKAIZIJIDEJUZHUDI, JINXINGKUAQUYIDONG。KEJIAN, KUAQUYIDONGSHIHUAXUEYUNDONGDEYIGEZHONGYAOTEDIAN, ZHEDUIHUAXUECHANYEDEQUYUXIETONGFAZHANJIXIANGGUANCHANYERONGHEFAZHANDOUHUICHANSHENGZHONGYAOYINGXIANG。

  (SI) ZHUANYESHUIPINGBUGAO

  JINGGUOJINNIANLAIDEFAZHAN, WOGUOHUAXUEZHEDEZHUANYESHUIPINGYOUSUOTIGAO。GENJUXIANGGUANSHUJUCESUAN, MUQIANWOGUOHUAXUERENCIYUHUAXUERENKOUZHIBIWEI1.67, JIAOQIANXIENIANDE1.33YOUSUOTISHENG, DANYUHUAXUEFADAGUOJIAXIANGBIRENGCUNZAIMINGXIANCHAJU。MUQIANRUISHIDEZHEGEBILIWEI9, MEIGUOWEI4.2, RIBENWEI3。YIBANQINGKUANGXIA, HUAXUEZHUANYESHUIPINGYUEGAO, RENJUNHUAXUECISHUYUEDUO, RUCHUJIHUAXUEZHENIANJUNHUAXUE1-2CI, GAOJIHUAXUEZHENIANJUNHUAXUEZAI4CIYISHANG。SUOYICONGRENJUNHUAXUECISHUKAN, WOGUOHUAXUEZHEDEZHUANYESHUIPINGRENGRANYOUDAITIGAO。

秒速赛车6码计划   HUAXUEZHEDEZHUANYESHUIPINGDUIHUAXUECHANYEDEFAZHANZHIGUANZHONGYAO。YISHIYINWEIZHUANYESHUIPINGGAODEHUAXUEZHEGENGXIHUANGOUMAIZHUANYEZHUANGBEIERFEIZUYONGZHUANGBEI。ZHUANYEDEXUEFU、XUEBANHEHUJUJIAGEGUOWAN, YUANGAOYUZHUANGBEIZUYONGJIAGE。YINCIGAOJIHUAXUEZHESHULIANGYUEDUO, DUIZHUANYEZHUANGBEIDEXUQIUYUEDUO, YOUZHUYUHUAXUEYONGPINZHIZAOYEDEFAZHAN。ERSHIYINWEIZHUANYESHUIPINGGAODEHUAXUEZHEDUIPEIXUNDEXUQIUGENGDA。WEILEZHANGWOGENGHAODEHUAXUEJISHU, ZHUANYEHUAXUEZHEGENGYUANYIPINQINGYOUZIZHIDEJIAOLIANYUANJINXINGZHUANYEPEIXUN, ZENGJIAZAIPEIXUNFANGMIANDEXIAOFEI。ZHUANYEHUAXUEZHEZAIZHUANGBEIYUSHIZIFANGMIANDEXIAOFEIYUANYUANCHAOGUOCHUXUEZHE, YINCICHENGWEITUIDONGHUAXUECHANYEFAZHANDEGUANJIANYINSU。

秒速赛车6码计划   CIWAI, WOGUOHUAXUECHANGDIHESHIZIZIYUANDEZHUANYESHUIPINGTONGYANGYOUDAITIGAO。YISHIHENDUOHUAXUECHANGDISHESHIMEIYOUDADAOGUOJIBIAOZHUN。Vanat (2018) RENWEI, ZHONGGUODEDADUOSHUHUAXUECHANGSHEBEILUOHOU, JINSHIHECHUXUEZHESHIYONG;DADAOGUOJIBIAOZHUNDEHUAXUECHANGZHIYOU25KUAI, DANHENDUOHUANMEIYOUPEITAODEZHUSUSHESHI, ZHIYOUJISHAOSHUKEYIBEISHIWEIZHENZHENGDEHUAXUEDUJIACUN。CIWAI, JINNIANLAICHUXIANDEHUAXUECHANGANQUANSHIGUYETONGYANGBIAOMINGWOGUODEHUAXUECHANGJIANSHEYUYUNYINGQUEFATONGYIBIAOZHUN, GONGGEICEZHILIANGPIANDI, BULIYUHUAXUECHANYEDEGAOZHILIANGFAZHAN。ERSHISHIZISHUIPINGPIANDI。SHIZISHUIPINGSHITISHENGZHUANYESHUIPINGDEZHONGYAOBAOZHANG。MUQIANHUAXUEFADAGUOJIAHUAXUERENKOUYUJIAOLIANYUANDEBILIDAZHIWEI100BI1。ANCIBILI, MUQIANWOGUOHUAXUEJIAOLIANYUANJIPEIXUNRENYUANSHULIANGQUEKOUFEICHANGDA, SHIZIYANZHONGBUZU。TONGSHI, GUONEIJIAOLIANYUANXINGYEGUIFANSHANGWEIWANQUANJIANLI, RENZHENGBIAOZHUNBUJIANQUAN, SHIZILIANGYOUBUQI, ZHENGTISUZHIHENENGLIPIANDI, JIDAITIGAO。

  二、產業發展趨勢

秒速赛车6码计划   (YI) QUYUXIETONGFAZHAN

  YOUYUHUAXUECHANGDIDUIZIRANTIAOJIANDEYAOQIU, DADUOSHUHUAXUECHANGDOUYUANLIHUAXUEZHEJUZHUDI, YINCIKAIZHANHUAXUEYUNDONGJIUYAOQIUJINXINGQUYUXIETONGFAZHAN。

秒速赛车6码计划   QUYUXIETONGFAZHANYOULIANGGECENGMIANDEHANYI。YISHICONGQUANGUOFANWEIKAN, MUQIANDEHUAXUEYUNDONGSHINANFANGYOUXUQIU, BEIFANGYOUGONGGEI。SUIRANMUQIANHUAXUEZHEZHUYAOJIZHONGZAIBEIFANG, DANNANFANGDIQUYOUYUJINGJIBIJIAOFADA, HUAXUEZHESHULIANGYOUBUDUANZENGCHANGDEQUSHI。YOUYUNANFANGDEZIRANTIAOJIANXIANZHI, HUAXUECHANGSHULIANGBUKENENGTAIDUO, SUOYINANFANGDEHUAXUEZHEGENGYOUKENENGDAOBEIFANGJINXINGHUAXUEYUNDONG。ERSHICONGDIQUFANWEIKAN, MUQIANDEHUAXUEYUNDONGSHIDACHENGSHIYOUXUQIU, XIAOCHENGSHIYOUGONGGEI。BIRUXIANGBEIJINGZHEYANGDEDACHENGSHIYOUZHONGDUOHUAXUEZHE, DANYOUYUCHENGSHIGONGDIBUZUJIQITAZIRANBINGFUXIANZHI, BENDIKETIGONGDEHUAXUECHANGDIYOUXIAN, SHIDEHENDUOBENDIDEHUAXUEZHE, TEBIESHIZHUANYESHUIPINGGAODEHUAXUEZHE, XUYAODAOZHOUBIANXIAOCHENGSHIJINXINGHUAXUEYUNDONG。

秒速赛车6码计划   YINGGAICHENGREN, QUYUXIETONGFAZHANSHIYOUHUAXUEYUNDONGGONGQIUKONGJIANFENLIDETEDIANCHANSHENGDEBIRANQUSHI, SUOYIYAOFAZHANBENDIDEHUAXUECHANYESHOUXIANYAOLIQINGBENDIDEYOUSHI, XIWANGJIANGGONGQIULIANGFANGMIANZIYUANDOUJIZHONGZAIBENDIQUDECHUANTONGSILUSHIBUXIANSHIDE。ZHIYOUSHULIYUQITAYOUXIANGYINGZIYUANDEDIQUJINXINGHEZUODEGUANNIANCAINENGFAZHANHAOHUAXUECHANYE。

秒速赛车6码计划   (ER) CHANYERONGHEFAZHAN

秒速赛车6码计划   TONGYANGSHIYOUYUHUAXUEYUNDONGGONGQIUKONGJIANFENLIDETEDIAN, HUAXUECHANGSUOZAIDIXUYAOWEIHUAXUEZHETIGONGDEJUEBUJINJINSHIHUAXUECHANGDI, ERSHIBAOKUOJIAOTONG、ZHUSU、CANYIN、YULEDENGDUOZHONGSHESHIYUFUWU, JINERXINGCHENGDUOCHANYERONGHEFAZHANDEQUSHI。CONGGUOWAISHIJIANKAN, HENDUOHUAXUEZHE, TEBIESHIZHUANYESHUIPINGGAODEHUAXUEZHE, XUYAOHUAJITIANSHIJIANDAOYIDIHUAXUE, YOUCICHANSHENGCHUJIAOTONG、ZHUSU、CANYIN、YULEDENGGEFANGMIANDUOZHONGXUQIU。WEIMANZUZHEXIEXUQIU, HUAXUECHANGBIRANHUIJINXINGYEWUTUOZHAN, ZAITIGONGHUAXUEFUWUDETONGSHI, HUANTIGONGXIANGGUANPEITAOFUWU, ZHUBUXINGCHENGJUYOUDUOCHANYEFUWUGONGNENGDEHUAXUEDUJIACUN (ski resort) , CUJINDANGDITIYU、JIAOTONG、ZHUSU、CANYIN、YULEDENGDUOCHANYEDERONGHEFAZHAN。

  (SAN) JULEBUMOSHIFAZHAN

秒速赛车6码计划   GUOWAISHIJIANBIAOMING, JULEBUMOSHISHIPUJITIGAOHUAXUEYUNDONG、TUIDONGHUAXUECHANYEFAZHANDEYOUXIAOTUJING。JULEBUMOSHIDEYIGEZUIDATEDIAN, JIUSHIJULEBUSHIYONGSHICHANGSHOUDUAN, JIANGHUAXUEZHE、CHANGDI、SHIZIDENGHUAXUEZIYUANJINXINGYOUXIAOZHENGHE, TIGAOGELEIZIYUANDELIYONGXIAOLV, YOUXIAOPUJIHUAXUEYUNDONGBINGBUDUANTIGAOZHUANYESHUIPING。ZAIJULEBUFAZHANJICHUSHANGZUJIANXIEHUI, SHIXIANZHUANYEHUA、SHEHUIHUAGUANLI, KEYIJINYIBUGUIFANJULEBUYUNYING, TIGAOJULEBUFUWUZHILIANG, CUJINHUAXUECHANYEBUDUANFAZHAN。

  參考文獻
  [1] Laurent Vanat, 2018 International Report on Snow & Mountain Tourism.2018, 4.
  [2] Wu Bin, 等, 2018 China Ski Industry White Book.2019, 1.